A large property and casualty carrier with strong brand recognition desires to offer vehicle protection products to existing and potential customers.

Our client had accumulated and receives a large continuous stream of fully consented leads through their existing quoting and policy bind process. They sought to provide value-added, auto-related services to their consumers via traditional email and social media campaigns which allowed their consumers to transact in a completely digital buying process. The goal was to open up new revenue streams and increase brand awareness.

The solution required a partnership with a third-party administrator with traditional and subscription-style protection products.

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