Global Insurance provider desired to launch a new Subscription VSC program featuring robust customer engagement practices

As a large global administrator of auto protection products, our client was searching for a solution to generate untapped revenue without disturbing the existing traditional agency/dealer model. Working in concert with their alternate distribution team, Axiom Connected created a post F&I strategy to use the Axiom Connected ecosystem and deliver a subscription-based suite of products to the target audience.

Our client was seeking to increase the attachment rate post-traditional F&I. The goal of not disrupting the existing F&I sales process and also assisting their loyal dealer channel in capturing a portion of the 50%+ of customers who decline F&I products would require a targeted e-commerce and mobility distribution model.

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